
Content marketing answers the question: “Are you going to find your next client, or are they going to find you?” Hopefully, you’ll have more of the latter than the former. It makes things much easier and would be a signal that you are reaping content marketing benefits fully. Business owners need to have a properly defined inbound marketing strategy. That is, one that is a combination of content marketing, search and social media. Content marketing is the very foundation on which a successful inbound strategy is built. Without content, there is nothing to share. If you don’t already have a… [Continue Reading] "10 Content Marketing Benefits"