If you run a blogging site like this one, BloggedTopics.com, or something completely different then you know the importance of having relevant content. This is what evergreen content is except this type of content is always relevant. Evergreen content is any piece of content that stays relevant and is always of interest. This type of content is in contrast to content that is time-sensitive such as news pieces or current events style content. Some examples of this type of content could be: Listicle pieces (best 10 movies of the ‘80s for instance) Tutorials Definition pieces (explainer posts) Mistakes/pitfalls There are… [Continue Reading] "Evergreen content and your business"
I see a lot of ‘conventional’ businesses where we are in Bromley Cross, Bolton, United Kingdom. Something I also see a lot of is these conventional businesses with no online presence beyond social media platforms – Facebook, Twitter, Instagram etc. Why would a ‘bricks & mortar’ business need a website? Not all of these more traditional businesses are in the loop as to what Google My Business is and why it is such a major component in today’s digital world. If your business is one of these conventional bricks & mortar companies then you are potentially missing out on what… [Continue Reading] "Google My Business: What is it, why is it important?"