If you run a blogging site like this one, BloggedTopics.com, or something completely different then you know the importance of having relevant content. This is what evergreen content is except this type of content is always relevant.
Evergreen content is any piece of content that stays relevant and is always of interest. This type of content is in contrast to content that is time-sensitive such as news pieces or current events style content.
Some examples of this type of content could be:
- Listicle pieces (best 10 movies of the ‘80s for instance)
- Tutorials
- Definition pieces (explainer posts)
- Mistakes/pitfalls
There are lots of others, general life-based posts are another example as are technology posts that look at the evolution of tech.
Pros of evergreen content for your business
The largest benefit of evergreen content is that people will always be interested in reading it. A news or current events article will nearly always attract an initial surge in interest. It will also die off quite quickly – usually in a matter of days.
With evergreen content, however, there will always be an audience for it and there is no reason why it will not continue to attract visitors. This content informs, answers questions, helps people avoid mistakes and remains useful in one way or another.
What this means of course is that it will always remain a source of a steady stream of conversions and sales for your business. This is because it will continue to rank. It will continue to rank because people will continue to be interested in it and your website as a whole.
Topics for this type of content are also easy to brainstorm. Thanks to tools such as Google’s Adwords Keyword Planner, marketers can find dozens of evergreen topics in seconds. Tap in a keyword that is related to your business and let Google do the hard work in finding a subject.
Advice-based pieces are always popular
Advice pieces are traffic goldmines. Some ideas to get you started include:
- Money issues
- Relationship advice
- Career advice
- Weight loss or other self-improvement posts
There are some cons to evergreen content though, and they are worth mentioning.
Cons of evergreen content for your business
Depending on your organisation, you might yourself struggling to think of new ideas for content. If you have exhausted all of the evergreen topics you will be forced to use time-sensitive topics instead.
Assuming for a moment that you run a blog; you will want to closely monitor your use of evergreen content. This is because blogs are designed, primarily, to focus on time-sensitive content. Of course, this doesn’t mean you should avoid evergreen content, but you should certainly make sure that you diversify your blogging efforts.
All in all, whatever your website or business, a good mix of evergreen and time-sensitive content is going to be a good idea – although obviously, you should learn more one way or the other, depending on your niche.