When the pandemic is over, what is the world going to look like? Many things have pretty much returned to normal here in the UK, but some things are never going back to the way they were – going back to the office, for example – for business in 2022. A lot of businesses are happy for their staff to continue working from home, and some businesses are making it mandatory. Not everyone is happy with that, my friend included, but sadly there is not much they can do. That being said, some people are looking to start their own… [Continue Reading] "Starting a business in 2022"
When looking for some IT support in Manchester, I hit the web – as you do – and started with the usual type of searches. While the results pages threw up the usual types of results that you would expect, including a half-page of nothing but paid adverts (that’s Google for you though), there were a few nuggets of gold too. One site that caught our eye was My Outsourced IT, and not necessarily for the reasons that you might be thinking either. As the title of this post suggests, the company runs a scheme whereby they offer a… [Continue Reading] "A free computer in every home? Yes really"
Blogging is important for your business, but there exists some debate surrounding blogging, and whether it is still relevant within today’s more social media focused marketing environment. Whether you operate a small local business or a multinational corporation, blogging is an important part of your content marketing strategy. To help underline just how important blogging is to your marketing strategy, here are 4 reasons why blogging is important for your business: Blogging drives traffic to your website Your blog is your perfect opportunity to create content that is relevant to your customers, and you can use this as a marketing… [Continue Reading] "4 Reasons Why Blogging is Important for Your Business"
Many small and local businesses have been battered during successive lock-down measures. Many of these have had to close their doors for good – even after government assistance to help them remain open. Sometimes, our best efforts just aren’t enough for our small business to stay in business in 2021. For those of us that remain, how do we pick up the pieces and surge forward in 2021? It is import to start taking steps now so that your business can hit the ground running next year. By implementing the steps outlined here, you will help make your business grab… [Continue Reading] "Elevate your small business in 2021 after Covid-19"
44,000 years. That’s roughly how long humans have been sharing stories (or, performing content marketing), according to a piece on ArsTechnica. Indonesian cave paintings were the first infographics, and they were the first recorded stories that were shared. Hit the fast forward button to skip a few millennia, and we are telling more stories than we ever were and in a variety of different ways. The digital world that we now find ourselves in is evolving at a breakneck pace. Content gathers dust on the digital shelf like fossils in some long-forgotten museum, and today’s trending hashtag is tomorrow’s meme… [Continue Reading] "Why content marketing is cost-effective and powerful"
I see a lot of ‘conventional’ businesses where we are in Bromley Cross, Bolton, United Kingdom. Something I also see a lot of is these conventional businesses with no online presence beyond social media platforms – Facebook, Twitter, Instagram etc. Why would a ‘bricks & mortar’ business need a website? Not all of these more traditional businesses are in the loop as to what Google My Business is and why it is such a major component in today’s digital world. If your business is one of these conventional bricks & mortar companies then you are potentially missing out on what… [Continue Reading] "Google My Business: What is it, why is it important?"
Content marketing answers the question: “Are you going to find your next client, or are they going to find you?” Hopefully, you’ll have more of the latter than the former. It makes things much easier and would be a signal that you are reaping content marketing benefits fully. Business owners need to have a properly defined inbound marketing strategy. That is, one that is a combination of content marketing, search and social media. Content marketing is the very foundation on which a successful inbound strategy is built. Without content, there is nothing to share. If you don’t already have a… [Continue Reading] "10 Content Marketing Benefits"