Having a successful marketing strategy is crucial for any small business. Design plays an important role in marketing. Thankfully, you don’t have to be a graphic designer to create a professional look for your brand. These best design apps for small business owners cover a variety of design needs.
Taking on the creative and visual part of your business is rewarding, and it can also save you money. Although, you could get a loan if you had to and hire a professional – no matter your credit rating, since a very bad credit loans direct lender is a potential option.
Read on to learn about the best design apps for a small business.
Canva is one of the best design apps
Canva is an online design platform whose goal is to empower everyone in the world to design. It features an easy to use drag-and-drop user interface and a huge selection of templates. These templates range from social media graphics, presentations, and videos to posters.
The platform is also great for designing your posters and business cards. Simply choose a template and start customising. Failing that, choose the dimensions of a blank canvas and start from scratch.
Adobe Lightroom lets its users edit, colour correct and adds visual effects to images. You can manually edit photos using simple design tools. Otherwise, you can use Lightroom’s selection of presets.
Lightroom’s presets save precious design time and provide a cohesive look across your brand’s photos.
Placeit comes with over 52,000 preloaded templates across a variety of themes. The platform includes tools to create digital designs. These include marketing materials, logos and social media posts.
You can download individual templates from the Placeit platform or you can choose a monthly or annual subscription plan for more options.
Google Fonts can be combined with the best design apps
The standard font choices, such as Helvetica and Arial, are classic, but choosing a couple of unique fonts adds a stylish touch to your branding. Google Fonts is a great resource for any small business. The library includes almost a thousand free fonts in a variety of styles.
When you have chosen your fonts, download them as a zip file, this way they are available to use across your design software packages.
A cohesive colour palette is a crucial step in your branding design. ColorZilla is available as a Chrome browser extension. It allows you to create and design customised colour palettes. You can use the eyedropper tool to save any colours you like the look of while browsing the web.
ColorZilla will tell you the hex codes for each of your chosen colours. You can use this to recreate the exact shade for use across other design platforms you use.
Infographics add a touch of sleek class to business websites, reports and social posts. Gather your data in one of Infogram’s 140 templates and customise it with your branding colours, logs and fonts.
For an extra touch, you can make your infographics interactive or you can add animations. Infogram is available on desktop and smartphone apps.
To conclude – Some of the best design apps don’t cost a thing!
These design tools for small businesses make it a simple thing to create eye-catching visuals. Branding is important for the successful marketing of any company regardless of size or industry.
Making use of these apps, or any similar product makes designing marketing materials a cinch. Why not make use of these tools and give your small business the best design start possible.
Image Credits: Pexels.com