Blogging is important for your business, but there exists some debate surrounding blogging, and whether it is still relevant within today’s more social media focused marketing environment. Whether you operate a small local business or a multinational corporation, blogging is an important part of your content marketing strategy.
To help underline just how important blogging is to your marketing strategy, here are 4 reasons why blogging is important for your business:
Blogging drives traffic to your website
Your blog is your perfect opportunity to create content that is relevant to your customers, and you can use this as a marketing tactic to push traffic back to your website – further improving its relevance to search engines.
Your blog page, where your blog posts live, should be the foundation of all of your social media platforms. Whichever platform you have a business presence on whether it be Facebook, Pinterest, Twitter, beBee, LinkedIn or anywhere else, your website should be inexorably linked to each through your blog posts.
Post links of your posts, with an appropriate introductory paragraph, to the social sites that you use. Be sure to give your social followers a reason to make the click, you can do this with an enticing introductory paragraph (don’t just post a link and expect people to click) and relevant visuals. Internal links on your blog posts help with your SEO (and user experience, of course) too. Link to relevant pages within your website – contact pages, related blog posts etc.
Blogging is important for your business because it Increases your SEO/SERP results
As touched upon a little up the page, blog posts provide a boost to your SEO (Search Engine Optimisation). Well written, fresh content is key to performing in search results pages (SERPs). Keywords are your friends, as are key phrases. It should be noted at this point that many people are still using key phrases incorrectly. Don’t just use keywords together to make a key phrase – they often look disjointed and nonsensical. Use Stop Words to make your key phrase reader-friendly while still being attractive to search engines.
For example, the key phrase – best locksmith Manchester – is designed to pop up in search results, but it doesn’t read properly. Using Stop Words we can change this to – the best locksmith in Manchester – it reads better and does the same job.
What are Stop Words? They are frequently occurring words that search engines ignore to make the retrieval of results faster. Search engines simply don’t see these words, so using them in conjunction with keywords and phrases is always going to help improve your blog posts and articles.
Well written blog posts position your brand as an industry leader
Well written posts and articles serve to illustrate your company as an industry leader. The act of posting topics that resonate with your target audience shows your knowledge of the subject, and you are marketing your skills, services and/or products too. For example, if you are a retailer you could write posts about the products that you sell. Your potential, and even existing, customers will begin to know you as a reliable source of information for the kinds of products that they are looking for.
If you are in the B2B (Business to Business) sector, then well-researched articles about your services will become the hub for others in your industry. Besides, you will also be building trust. The more that you can demonstrate that you are well-informed in your field, the more your customer will trust you. Why? They will trust you to supply the things that they need. They will also be more likely to recommend you to others in their circle.
Blog posts help you to develop better customer relationships
Blog posts are important for your business because it’s another way to deepen the connection that you have with your customers. By connecting on your website, your customers and prospects can get to know your business in comfort. You can use this to your advantage, and you should. It cannot be stressed enough how building trust is important for your business. You can achieve this by being a valuable source of information. Consumers like to be informed, and they will appreciate that you are the one teaching them.
Also, be sure to respond to comments and interact with your customers and potential customers. If there are questions about something that you are writing about, respond to them directly – on your website.
This direct interaction also goes toward helping your SEO goals. Hopefully, you now have a better idea of how blogging is important for your business. Any questions? Ask away or drop us a message.